Visit Maldives launches “Redefining MICE” Global Campaign


Visit Maldives launches “Redefining MICE” global campaign to promote the country has a potential and preferred MICE tourism destination.

Furthermore, the campaign was launched during a special luncheon held on the sidelines of the MICE India and Luxury Travel (MILT) Congress 2021 at the Grand Hyatt Mumbai on 05 October, Tuesday.

MICE tourism, which stands for ‘Meetings, Incentives, Conferences and Exhibitions’ is a modern trend in tourism which has been gaining popularity momentum across the world in recent years.

Moreover, MICE tourism aims to bring together professionals of various corporate or other industries, foster connections and promote ideas between them. Some popular products of the tourism concept include travel trade shows and fairs.

Visit Maldives will be promoting the island nation as an emerging top destination for MICE tourism under their ‘Redefining’ campaign.

“Maldives is unparalleled in offering that quintessential ‘laid-back’ atmosphere for thought provoking and stimulating discussions. It is a special honor to launch our Redefining MICE campaign here at the MILT Congress,” commented the Managing Director of Visit Maldives Mr. Thoyyib Mohamed.

“There is no setting more appropriate to introduce our MICE offerings than here in India, the most important market for Maldives tourism today,” added Mr. Thoyyib.

During the launching event, Visit Maldives along with industry partners; Baglioni Resort Maldives and Villa Hotels and Resorts gave a presentation on the available offers under the MICE segment.

Furthermore, campaign activities will run from October till November 2021 which involves global media campaigns, participation in MICE exhibitions, social media campaigns and distribution of digital brochures and videos.

The MILT Congress is a “premium platform” that provides opportunities for industry leaders representing India’s top corporations, prominent associations, film production houses, leading travel agencies and premium destination wedding planners.

Meanwhile, the congress included over 3600 meetings, more than 20 hours of business networking as well as two days of one-to-one business appointments.