MMPRC signs with BBC for global advertising campaign

Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) signs a global advertising agreement with British Broadcasting Corporation (BBC), which will incorporate the in-house commercial content studio BBC StoryWorks.

On Wednesday, 12 January, the official website of Visit Maldives attested that the agreement was signed between the Chief Executive of Visit Maldives Mr. Thoyyib Mohamed and the Senior Vice President, Commercial Operations of BBC Studios Mr. Nick Charlton on behalf of the Maldives tourism promoter and the news conglomerate, respectively.

Under the agreement MMPRC will launch an international advertising campaign with BBC Global News designed to promote Maldives as a safe, prepared and welcoming luxury destination.

According to Mr. Thoyyib Mohamed, the agreement is aligned with MMPRC’s global marketing strategies for the year with a focus on maintaining the visibility of Maldives.

Furthermore, the MMPRC front-man is hopeful that the campaign will promote Maldives among prospective travelers.

Different aspects and segments of the Maldivian tourism industry will be incorporated into the promotional material which includes stories from the perspective of Maldivians.

In addition to this, the content will reach global audiences through BBC Travel; the news corporation’s home for features and travel pieces.

Speaking about the agreement, Alistair McEwan, the SVP Commercial Development APAC of BBC Global commented, “with decades of experience in premium storytelling heritage within BBC StoryWorks, we delighted to be partnering with MMPRC to be able to showcase their wonderful stories to our global audiences.”

MMPRC’s new global advertising campaign aims to maintain tourism sustainability from December 2021 through March 2022 which coincides with the peak tourism season in the country.

Meanwhile, the tourism promoter’s efforts for the year are expected to more vigorous with the Maldives commemorating the Golden Jubilee anniversary of the tourism industry.