MMPRC signs with CNN IC for new marketing campaign


Maldives Marketing and Public Relations Corporation (MMPRC) signed on a new marketing campaign agreement with CNN International Commercial.

The campaign, signed on 25 May 2022 between Mr. Thoyyib Mohamed on behalf of the tourism promoter and Mr. Abhijeet Dhar, Director Sales, South Asia, CNN IC will reportedly run from June to October 2022.

MMPRC has chosen to partner with CNN following two successful brand advertising and destination promotion campaigns with the global news agency.

“We are thrilled to take our campaign with MMPRC into the 3rd consecutive year for a global cross-platform campaign that brings Maldives’ travel experiences to life-especially when this beautiful country celebrates its 50th year of Tourism. Our campaign is a compelling combination of rich storytelling, adept branded content and unparalleled engagement that CNN has with its audience, Mr. Dhar commented regarded the new initiative.

CNN IC will reportedly create and roll out content under the concept “Rediscover Paradise”, through which the news agency will promote Maldivian tourism with the utilization of TV productions, digital videos and articles, social media campaigns, photo galleries and audio tours.