Maldives Marketing and Public Relations Corporation (MMPRC) has initiated a marketing campaign with the Italian sustainability lifestyle magazine Green Me. The campaign will be held from July-September 2022.
MMPRC said the campaign is aimed to re-establish the Maldives as a close-to-heart destination for the Italian market and to create awareness on sustainability practices and initiatives in the Maldives tourism industry.
Green Me is one of the leading online magazines on sustainable lifestyle in Italy since establishing in 2009. The brand aims to spread ideas and promote lifestyles that are attuned to nature. The website attracts over 10 million users and 70 thousand users subscribe to the monthly newsletter.
According to MMPRC, branded articles, social media posts, a newsletter, a banner, and special category dedicated to the Maldives will be created on the Green Me website under this campaign. The content will promote the different segments of tourism and also create greater awareness of the various products and experiences available in the Maldives, MMPRC posited.
The content will especially highlight the sustainability initiatives and practices carried out by the tourist establishments in the Maldives. These include coral restoration projects, marine life conservation, environmental awareness, and more.
Interest in sustainability is a rising trend amongst Italian travellers. So far this year, over 50,000 tourists arrived in Maldives from Italy.