MMPRC to conduct outdoor promotional campaign in Germany


Maldives tourism promotional billboard in Germany (Photo / MMPRC)

Maldives Marketing & Public Relations Corporation (MMPRC) is collaborating with Dotcom Arabia to promote the Maldives in Germany. MMPRC said on Tuesday the campaign to be held in August 2022 is to boost the brand visibility of the Maldives in the German market, increase destination awareness, and ultimately increase the arrival figure from the German market.

During the campaign, alluring pictures of the Maldives will be displayed at Potsdamer Platz-Quartier and Berlin Airport, MMPRC said.

MMPRC posited Potsdamer Platz-Quartier is a busy hub and the advertisements are estimated to reach an impressive 5.5 million people, and the advertisements at Berlin Airport will reach 1.2 million potential travellers.

MMPRC has taken part in major fairs across the German market such as IMEX 2022, IMM Germany, and ITB Digital Business Day.

Dotcom Arabia is a leading¬†outdoor advertising agency in the region. The company has represented the world’s leading companies such as BBC, Financial Times, The Guardian, Vogue etc. They have also conducted tourism campaigns with clients such as Saudi Tourism, Etihad Airways and several other high-profile clients.

By the end of July, nearly 74,000 tourists arrived in Maldives from Germany, with the total of tourist arrivals nearing one million. The aim is to welcome two million tourists by the end of 2022.