Planhotel Diamonds Resorts has conducted a familiarization trip (FAM) for 11 Russian travel agency partners to two of their Maldivian properties, in a bid to promote Maldivian tourism in the Russian markets.
The purpose of the tour was to introduce the agents to the resorts’ brand architecture and to offer them a chance to interact with Diamonds Resorts, a luxury resort brand owned by Planhotel Hospitality Group.
The FAM trip kicked off with the group at Diamonds Athuruga, followed by a continuation to Diamonds Thudufushi where they got to experience the ‘Dimonds Lifestyle’.
The Swiss-based Planhotel Hospitality Group operates three resorts in the Maldives under the luxury all-inclusive brands; Diamonds Hotels & Resorts and Sandies Hotels & Resorts. Since its founding in 1997, the group has received numerous awards, including the “Tripadvisor Certificate of Excellence” in 2017 and “Switzerland’s Leading Design Hotel Award,” among many others.