Maldives Marketing and Public Relations Corporation (MMPRC) promoted the Maldives at the USTOA Annual Conference and Marketplace 2022. The event took place from November 28 to December 2, 2022 at the JW Marriott Austin at Austin, Texas, USA.
Since inception of USTOA in 1972, the travel trade event has distinguished itself for being the only travel industry event in the US bringing together leading North American travel companies, tourism suppliers and global destinations.
The objective of participating in the event was to market the Maldives as a preferred holiday destination, provide latest destination information and promote various segments, products and experiences of the Maldivian tourism sector.
The event provided a unique business-casual atmosphere for a group of 700 travel professionals, with networking opportunities throughout the conference.
The US is among the top ten source markets to the Maldives, currently ranked sixth with an annual total of 71,757 arrivals from the country to the Maldives as of November 30, 2022.