LUX* South Ari Atoll hosts community donation event

LUX* South Ari Atoll held a Tree of Wishes ceremony, granting lucky winners an opportunity to holiday at the resort.

The Tree of Wishes ceremony is a long-living tradition of LUX* Resorts & Hotels that take inspiration from temples in Japan and China, native American tribes, and even Yoko Ono’s Wish Tree art installation.

Open to all guests, the ceremony invites participants to make a wish, write it on a colorful ribbon and tie it around a branch of the island’s large banyan tree. During the festive season each year, one of the ribbons is picked at a lucky draw, gifting its owner with a free holiday at LUX* South Ari Atoll.

During the weekly wishing ceremony guests are encouraged to make a voluntary donation to the resort’s care fund. The collated amount is donated to local social responsibility organizations every year.

This year the Ministry of Gender, Social and Family Services received a USD 20,000 fund for the needs of local children deprived of parental care, from the resort’s care fund.

LUX* South Ari Atoll welcomed Minister of Gender Aishath Mohamed Didi to officiate this year’s community donation event. She was accompanied by the ministry’s State Ministers Mohamed Shihab and Dr. Abdul Malik.

“This initiative is important to us not because of the fund received, but for what it symbolizes. This is about taking care of the community. To date, we have almost 200 children under the age of 18 under the state care, and they need a lot of love, care, and attention,” Minister Aishath said.

“Serving the community is as important to LUX* South Ari Atoll team as delivering the best services to our guests,” said John Rogers, the General Manager of the resort. “We are proud to provide continual support to the Ministry of Gender, Social and Family services in its strive to provide equal opportunities to every citizen of the Maldives”.