Maldives Marketing and Public Relations Corporation (MMPRC) has signed an advertising and branded-content partnership agreement with CNN International Commercial to promote sustainable initiatives from the Maldives.
The signing was held at MMPRC headquarters earlier on February 28, 2023. The agreement was signed by MMPRC Chief Executive Officer and Managing Director Thoyyib Mohamed and the Director – Sales CNN International Commercial Abhijeet Dhar.
The campaign will be held from May to June 2023.
The campaign will present a unique side to the Maldives by highlighting the local and grassroots projects that preserve the natural beauty and environmental biodiversity of the Maldives.
CNN will highlight how the Maldives caters to new wave of environmentally-conscious travelers.
Speaking about the partnership, Thoyyib expressed that the Maldives is leading the way in sustainable tourism, and that it was time to promote and highlight the locals at the forefront of these initiatives.
Dhar also spoke about the partnership, stating that the Maldives continues to impress the world with its innoative and indigenous techniques employed to preserve the natural beauty of the islands.
Throughout the campaign, CNN will circulate dedicated content on digital and broadcast mediums under the them “The Journey Matters in 2023”.