MMPRC invites Japanese media delegation for familiarization trip

The Maldives Marketing and Public Relations Corporation (MMPRC) is hosting several journalists from Japan to visit Maldives on a familiarization (FAM) trip.

The Japanese journalists are currently in the Maldives, from May 17 to 24, 2024, experiencing stays at 3 properties; Huvafen Fushi, Movenpick Resort Kuredhivaru and LUX* South Ari Atoll.

Notable media represented by the writers delegation include VOGUE Japan Online, CREA WEB, Numero Tokyo.jp and MyNavi Woman.

MMPRC is “excited boost Maldives in multiple digital platforms and broadcast Maldives as a safe holiday destination, helping in building great brand awareness in the Japan market.

Additionally, the familiarization trip will provide the opportunity for the Visit Maldives brand to send out notable publications for the target viewers and readers.

MMPRC aims to advance the marketing strategies for the Japanese market, focused on building destination awareness and showcasing various elements of tourism available in the Maldives to the Japanese travel trade and travelers as a destination.


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