Abu Dhabi Customs wins 4 awards at World Business Outlook for excellence and innovation

Abu Dhabi Airport’s Terminal A | Photo: Conde’ Nast Traveller

The General Administration of Abu Dhabi Customs has won the Best Corporate Identity Award for 2024 by the World Business Outlook magazine in the branding category.

Abu Dhabi Customs has received this accolade for applying the best practices and standards in fostering excellence and innovation through the launch of its new logo, the magazine acknowledged.

THE UAE city’s customs has also received three more awards in the Marketing and Communication category related to its new corporate identity project, which include the Best Communication Campaign, Best Public Relations and Marketing Campaign, and Best Social Media Campaign awards.

Recognition from the World Business Outlook awards acknowledges efforts of Abu Dhabi Customs, in launching its corporate identity in July last year, aligned with its future vision inspired by its history, and the vital role in supporting trade, economic growth, and safeguarding the community.

Abu Dhabi Customs’ newest logo reflected simplicity with a mixture of contemporariness and innovation in its design, and was selected for its distinguishable dark green color indicating sustainability in adopting innovative solutions to develop customs services and procedures with the help of advanced technology.

Mohammed Husain Al Balooshi, the Head of Corporate Communications and Marketing at Abu Dhabi Customs said, “Winning four awards from World Business Outlook confirms that the corporate identity of Abu Dhabi Customs and its new logo are not just a change of appearance, but rather a reflection of the strategic directions and future visions geared towards promoting the customs system and establishing global leadership based on the legacy and history of the customs sector in Abu Dhabi.”

“It also marks the beginning of a new phase for developing procedures, enhancing service quality, and launching innovative projects by adopting sustainable solutions and advanced trade, investment, and business, and supports the UAE’s position among the world’s top economies.”


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