Dhiraagu Maldives Road Race Secures Bronze Award at SPIA 2019

Image: Dhiraagu / Facebook

Dhiraagu Maldives Road Race (DMRR) has won the Bronze Award for the Best Use of Technology in Sports at the prestigious Sports Industry Awards Asia 2019 (SPIA).

SPIA is Asia’s most prestigious and credible awards platform where over 600 industry and international entertainment guests attended this award gala to recognize and celebrate sporting excellence in the industry. The function was held at the Grand Hyatt Manila and is part of the official activities of the 30th South East Asian Games, which are taking place during the same time.

“It is a great milestone for DMMR, the largest run in the Maldives to be recognized along with Asia’s Top 10 sporting events and brands. It is a true testament to our teams who work diligently to change and mold sporting events for the better with the advancements in technology.” Mr. Mahmoud Dasser, Chief Marketing Officer of Dhiraagu stated.

“This has certainly created a positive momentum for DMRR 2020, we are looking forward to incorporating the latest innovative means to deliver a first-class running event.” He further added.

DMRR was also recognized among the Top 10 Candidates for Best Sports Fan Engagement Campaign of the Year, Best Integrated Marketing Campaign for a Sporting Event, Best Sports CSR Initiative of the Year and the Best Sport Tourism Destination Campaign of the Year.