Maldives Marketing and Public Relations Corporation (MMPRC) has launched a mega taxi advertising campaign in one of the biggest tourist source markets to promote the destination, Milan, Italy.
Through this campaign, Maldives will be promoted as the most desirable tourist destination for the Italian market.
According to a press release by MMPRC, during this mega campaign, 80 taxis will be branded featuring key tourist attractions in the Maldives and will display the most unique experiences for tourists in the Maldives.
MMPRC revealed that these taxis wrapped for a duration of one month displaying taxi super sides, back seat covers and taxi receipts with stunning visual imagery of the destination will create a huge impact on the major tourist attractions in Milan.
The campaign coincides with Maldives’ involvement at Italy’s biggest travel trade fair Fiera Milano (BIT), held from February 9-11 in Milan.
MMPRC will participate in two major tourism fairs and organize press, influencer and celebrity familiarization trips along with joint campaigns with travel agencies including Online campaigns and outdoor campaigns in Italy.