MMPRC Hosts Pre-Meeting for ITB Berlin Participants

Maldives Marketing and Public Relations Corporation (MMPRC) has hosted a pre-meeting at Maagiri Hotel for the participants of ITB Berlin.

ITB Berlin is the largest annual international tourism industry event. 240 participants from 99 companies have registered so far for the event which will be held from 4th-8th March 2020 in Berlin, Germany.

According to MMPRC, important information regarding this year’s exhibition including how to maximize participation and opportunities available was shared with the participants. In addition to that, the pre-meeting also provided an opportunity to get introduced and meet with the delegation before the exhibition.

ITB Berlin is the largest travel trade exhibition in the world showcasing over 10,000 exhibitors and visited by over 160,000 visitors which includes travel trade and public.

Germany has been one of the major markets in terms of arrivals to the Maldives, with 131,561 German tourists recorded to have visited the Maldives in 2019. This is an increase of 11.9% when compared to the previous year.

MMPRC has revealed that through participation in ITB Berlin, it is expected that the numbers would continue to grow over the coming years.