Dhivehi Insurance Launches ‘Dhivehi Moments’ Ramadan Campaign with MVR 10,000 Prize

Dhivehi Insurance has launched its Ramadan campaign titled “Dhivehi Moments,” inviting the public to share their everyday experiences during the holy month for a chance to win MVR 10,000.

The initiative encourages participants to capture and post meaningful Ramadan moments from quiet prayers and iftar preparations to sunset gatherings and family activities  across social media platforms. Four winners will be selected from TikTok, Instagram, Facebook and X, with entries officially open from the first day of Ramadan until Eid. Winners are scheduled to be announced on March 25, 2026.

According to Dhivehi Insurance, the campaign aims to celebrate the simple joys of Ramadan while fostering community engagement through storytelling and visual creativity. Participants can submit either short-form videos or aesthetic photographs depending on the platform, with reels required to be at least 30 seconds long on Instagram and TikTok.

To qualify, participants must follow Dhivehi Insurance’s official account, tag the company in their posts, and use the hashtag #DhivehiMoments. Profiles must remain public throughout the campaign period, and engagement metrics such as likes and shares must be visible.

The company has introduced a tiered scoring system that combines public engagement with panel evaluation. Seventy percent of the final score will be based on visible engagement  including views, likes and shareswhile the remaining 30 percent will be determined by a judging panel assessing creativity, visual appeal and storytelling.

Separate engagement scoreboards have been designed for video and photo submissions to ensure fairness, acknowledging that video content typically reaches wider audiences. Participants can also earn bonus points by requesting the official campaign stamp or animation via direct message and incorporating it into their content.

Dhivehi Insurance noted that entries must be original, culturally respectful and family-friendly, with any inappropriate content subject to disqualification. By participating, entrants grant the company permission to feature submitted material in future marketing and social media campaigns.

Through “Dhivehi Moments,” Dhivehi Insurance seeks to highlight the spirit of Ramadan while encouraging individuals to document and share the moments that define the season of reflection, generosity and togetherness.