News
Mohamed Hilmy
19 February 2026, 06:03
Dhiraagu has rolled out a new Ramadan promotion encouraging customers to take part in a daily interactive activity on the Dhiraagu App, offering rewards and a chance to win a trip to China for two.
The campaign, titled “Crack, Collect & Repeat,” invites users to crack a virtual kaashi each day through the mobile application. Kaashi, the Dhivehi word for coconut, forms the central theme of the game, where participants can collect daily rewards while building a 30-day streak that qualifies them for the grand prize draw.
According to Dhiraagu, the activity will be available daily between 1:00 PM and 6:00 PM throughout Ramadan, giving customers a limited window to engage with the game each day. The company said the initiative is designed to add excitement to the holy month while encouraging consistent engagement with its digital platforms.
Participants can access the feature directly via the Dhiraagu App, where rewards are unlocked as users maintain their streak. Customers who successfully complete the full 30-day streak will be entered into a draw to win the China trip for two.
Dhiraagu noted that the promotion forms part of its broader Ramadan campaign focused on interactive digital experiences, combining local cultural elements with rewarding opportunities for customers across the Maldives.
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