Euro Marketing and No Plastic Maldives Launch ‘Lorenz Clean Shores Initiative’

Euro Marketing, the official distributor of Lorenz in the Maldives, has partnered with No Plastic Maldives to launch the Lorenz Clean Shores Initiative, a coastal clean-up campaign aimed at promoting ...

Mohamed Hilmy

25 December 2025, 00:00

The clean-up event is scheduled for 27 December 2025, from 7:30 am to 11:45 am, and will begin at Fannu Beach. Members of the public are invited to participate and are encouraged to register in advance via the No Plastic Maldives website.

The initiative reflects Lorenz’s long-term commitment to sustainability in the Maldives and reinforces the brand’s dedication to protecting the country’s natural coastal environment. By engaging communities in hands-on action, the campaign seeks to reduce plastic pollution and raise awareness about preserving fragile marine ecosystems.

Participants are encouraged to bring reusable water bottles and actively contribute to minimizing plastic waste during the event.

The Lorenz Clean Shores Initiative is supported by several partners and collaborators, including Malé City Council, WAMCO, Maldives Ocean Plastic Alliance, 14th Malé Rover Crew, and 40th Malé Scouts, whose involvement is expected to strengthen the initiative’s impact and outreach.

Euro Marketing and No Plastic Maldives Launch ‘Lorenz Clean Shores Initiative’

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